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memetics
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memetics /me-met'iks/ /n./ [from meme] The study of
memes. As of early 1996, this is still an extremely informal and
speculative endeavor, though the first steps towards at least
statistical rigor have been made by H. Keith Henson and others.
Memetics is a popular topic for speculation among hackers, who like
to see themselves as the architects of the new information
ecologies in which memes live and replicate.
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