When DEC cancelled the Jupiter project in 1983, Systems Concepts should have made a bundle selling their machine into shops with a lot of software investment in PDP-10s, and in fact their spring 1984 announcement generated a great deal of excitement in the PDP-10 world. TOPS-10 was running on the Mars by the summer of 1984, and TOPS-20 by early fall. Unfortunately, the hackers running Systems Concepts were much better at designing machines than at mass producing or selling them; the company allowed itself to be sidetracked by a bout of perfectionism into continually improving the design, and lost credibility as delivery dates continued to slip. They also overpriced the product ridiculously; they believed they were competing with the KL10 and VAX 8600 and failed to reckon with the likes of Sun Microsystems and other hungry startups building workstations with power comparable to the KL10 at a fraction of the price. By the time SC shipped the first SC-30M to Stanford in late 1985, most customers had already made the traumatic decision to abandon the PDP-10, usually for VMS or Unix boxes. Most of the Mars computers built ended up being purchased by CompuServe.
This tale and the related saga of Foonly hold a lesson for hackers: if you want to play in the Real World, you need to learn Real World moves.