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brochureware
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brochureware /n./ Planned but non-existent product like
vaporware, but with the added implication that marketing is
actively selling and promoting it (they've printed brochures).
Brochureware is often deployed as a strategic weapon; the idea is
to con customers into not committing to an existing product of the
competition's. It is a safe bet that when a brochureware product
finally becomes real, it will be more expensive than and inferior
to the alternatives that had been available for years.
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