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postcardware
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postcardware /n./  A kind of shareware that borders on
   freeware, in that the author requests only that satisfied
   users send a postcard of their home town or something.  (This
   practice, silly as it might seem, serves to remind users that they
   are otherwise getting something for nothing, and may also be
   psychologically related to real estate `sales' in which $1
   changes hands just to keep the transaction from being a gift.)
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